In this chapter, we learnt about how negotiators should plan and prepare before starting negotiations.
Failure to plan and prepare and develop a negotiation strategy can lead to outright failure in negotiation or poor performance as a negotiator.
As a negotiator, you should set clear objectives with regards to what you want to get out the negotiations. You should ensure that you do your homework and gather as much information as possible to act as a guide in preparing one’s bargaining mix.
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